全球商务管理硕士课程PROGRAMME – GLOBAL MASTER IN BUSINESS MANAGEMENT
总课时:1650课时
财政管理FINANCIAL MANAGEMENT
- 商业财政需求Business financial needs
- 运行资本Working capital
- 无亏损指数Breakeven point
- 投资Investments
- 融资Financing
- 静态与动态分析Static and dynamic analysis
- 资金流动Cash-flow
- 预算Budgets
- 商务成本:投入与产出Business costs: margins and results
- 财政比价分析Analysis of financial ratios
市场营销 MARKETING
- 商业角色与市场营销Commercial role and Marketing
- 信息资源:市场调查Information sources: Investigation of markets
- 通讯Communication
- 公共信息Publicity
- 激励计划与公众关系Promotional planning and public relations
- 营销团体Organisation of sales teams
- 产品Products
- 分销渠道选择Selection of distribution channels
- 定价方针Pricing policy
- 营销计划准备Preparation of the marketing plan
商务策略BUSINESS STRATEGY
- 战略目标Strategic objectives
- 环境分析Environment analysis
- 战略规划Strategic profile
- 价值链Value chain
- DAFO (SWOT)
- 决策Decision making
- BCG模型BCG Models
- 战略信息系统Strategic information systems
- 全球市场Globalisation of markets
- 中小型商业战略(PYMES)Small and medium businesses (PYMES) strategies
对外贸易FOREIGN TRADE
- U.E 及其他国家商业机遇Commercial opportunities in the U.E and in other
countries
- 国际合同International contracts
- 进出口Imports and exports
- 后勤 Logistics
- 运作资金Operational finance
- 调解与仲裁Mediation and arbitration
- 国际商法International commercial law
- 进口模拟 Simulation of imports
人力资源HUMAN RESOURCES
- 人力资源战略计划与组织The strategic planning and organization of Human
Resources
- 改革手段 Change management
- 职业评估与发展Careers valuation and development
- 商业文化 Business culture
- 职员选择Staff selection
- 薪金系统Pay systems
- 谈判技巧Negotiation techniques
- 时间统筹Time management
- 销售与客户维护技巧Sales and customer care techniques
- 合同Contracts
- 薪金事故防御Preparation of pay slips
- 健康与安全Health and Safety
- 工作冲突处理Management of work conflicts
- 法人代表Corporate image
电子商务发展E-BUSINESS DEVELOPMENT
- 电子营销计划E-marketing plan
- 数字信息Digital publicity
- 压缩与安全Contracting and security
- 安全系统发展Development of security shops
- Virtual TPV
- Virtual logistic
- B2B商务 Business B2B
- B2C 商务Business B2C
- B2B2C 商务Business B2B2C
- 网页设计 Web page design
- 公共信息管理Publicity management
- 出资方Sponsorship
- 信息资源管理Information sources management
法律(商法,劳动法,财政法)LAW (COMMERCIAL, LABORAL, FISCAL)
- 公司创建 The formal aspects of company creation
- 公司类型Company types
- 支付办法 Payment resources
- 商业合同Commercial contracts
- 开放劳务中心:程序Opening of work centres: procedures
- 雇佣合同样本Employment contracts samples
- 社会安全Social Security
- 税金Tax liabilities
- 法人税Corporation tax
- 遗产税Inheritance tax
- 增值税VAT
质量,环境,生产与风险管理QUALITY, ENVIRONMENT, PRODUCTION AND RISK
MANAGEMENT
- 整体质量Total quality
- 商业服务质量与产品质量Services and production businesses quality
- ISO 9000 and ISO 14000标准 Regulation ISO 9000 and ISO 14000
- 污染 Pollution
- 环境影响评估Valuation of environmental impact
- 环境效率Environmental efficiency
- 电子数据指南MEDIA Manual
- 职业风险避免Occupational risk prevention
- 生产成本Production costs
- 生产管理系统Production management systems
监护,管理和防御工程TUTORSHIP, MANAGEMENT AND DEFENCE OF PROJECTS
- 工程管理,劳动管理的新方法The management of projects, a new way of work management
- 前期准备与后续工程指南Tutorial of preparation and follow up of projects
- 防御工程Project defence
个人领导能力PERSONAL LEADERSHIP
- 个体责任与态度Individual responsibility. Proactive attitude
- 个人指责Personal mission
- 时间管理Time management
- 人际关系Interpersonal relationships
- 倾听技巧Listening skills
- Interacting effectively with people
- 谋求个人远景发展 To acquire a perspective of future personal development
交流技巧COMMUNICATION SKILLS
- 如何开始/结束讲话How to start/end speeches
- 形体语言的重要性The importance of body language
- 实际案例:录像与录音 Practical case: recording with video
职业技巧PROFESSIONAL SKILLS
信息技术Information Technology
- 硬件Hardware
- 软件Software
- SSOO
- Ofimatica
- 互联网Internet
- 编程Programming
- 设计Design
语言Languages
- 英语English
- 法语French
- 阿拉伯语Arabic
- 日语Japanese
- 西班牙语(针对外国学生) Spanish (for foreign students)
管理部门MANAGERIAL WORKSHOP
- 商务信息交流Business communication
- 团队合作Team work
- 雇员搜寻战略Employment search strategies
- 冲突与协商 Conflict and negotiation
- 管理工程Project management
- 社会调查 Social investigation
交际方法SOCIAL SKILLS
- 礼仪Protocol
- 高尔夫Golf
- 品酒Wine tasting
